Twitter Marketing For Dummies

Kyle Lacy 지음

For Dummies 2011년 03월 01일 출간

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Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign!As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site.Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking serviceShows you how to effectively increase your visibility and promote your message via TwitterLooks at the new promoted Tweets and Twitter listsDelves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sitesSo stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.

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Introduction 1Part I: The Future of Twitter in Business& 7Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business 9Chapter 2: Getting Started with Twitter 19Part II: Building and Implementing Your Twitter Marketing Road Map& 39Chapter 3: Combining New and Old Media Marketing 41Chapter 4: Planning Your Twitter Marketing Strategy 59Chapter 5: Being Productive with Your Twitter Marketing Plan 73Chapter 6: Measuring the Success of Your Marketing Plan 91Part III: Devising Online Strategies for Twitter Marketing Domination& 121Chapter 7: Building Your Personal Twitter Tribe 123Chapter 8: Leveraging Your Twitter Tribe 139Chapter 9: Reaching Your Customers 155Chapter 10: Creating Quality Content on Twitter 175Part IV: Implementing Twitter Strategies for Offline Marketing Domination& 191Chapter 11: Promoting to Attract Sales Leads 193Chapter 12: Improving Your Customer Service 211Chapter 13: Relating to the Public 229Chapter 14: Building Thought Leadership on Twitter 247Part V: The Part of Tens& 261Chapter 15: Ten Do&'s on Twitter 263Chapter 16: Ten Don&'ts on Twitter 267Chapter 17: Ten Thought Leaders on Twitter 273Chapter 18: Ten Tools for Twitter Productivity 279Part VI: Appendixes& 285Appendix A: Great Twitter Marketing Ideas in 140 Characters or Less 287Appendix B: The Best Twitter Applications and Support Sites 295Index& 301

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저자(글) Kyle Lacy

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Kyle Lacy is principal at MindFrame, a creative campaign management company specializing in social media. He has taught more than 175 companies and businesses across the world how to use social media. His blog, www.kylelacy.com, has been included among the AdAge Power 150 marketing blogs.