201 Great Ideas for Your Small Business

Jane Applegate 지음

Bloomberg Press 2011년 04월 08일 출간

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Completely revised and updated edition of this very popular and successful small business bookThe first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as quot;Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great Stuff!quot;In this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business.Details how business owners can use online marketing and social networking more effectivelyOffers timely strategies for thriving in challenging economic timesIncludes scores of real-life success stories and all-new interviews with small-business owners, experts, and VIP's including Guy Kawasaki, Kay Koplovitz, and Michael BloombergIt may be small, but your business is a big deal to you, your customers, and employees. 201 Great Ideas provides lively, practical strategies to help you manage, grow, and promote your business.

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Introduction.Chapter 1: Management Strategies.1. Always Deal with Decision Makers.2. Never Work with Anyone Who Gives You a Headache or a Stomachache.3. Don't Be Afraid to Reinvent Your Business.4. Add Spirituality to Your Business Life.5. Ask for a Quick "Yes" or "No".6. Say Goodbye to Corporate Life.7. Create an Informal Advisory Board.8. Move Your Business into an Incubator.9. Organize a Company Retreat.10. Create a Greener and Safer Workplace.11. Think Ergonomically.12. Make Meetings More Productive.13. Meet Clients in Elegant Public Places.14. Work the Phones or Walk the Floor.15. Join or Create a Peer Support Group.16. Know When to Reach Out for Help.17. Hire a Great Lawyer.18. Seek Help from a Restaurant Consultant.19. Thank Everyone You Work With.20. Move Your Business into a Main Street Revitalization Zone.21. Ask Your Staff to Evaluate You.22. Cross-Train Your Employees.23. Create a Disaster Recovery Plan.Chapter 2: Money Matters.24. Become a Profit Enhancement Officer.25. Write a Killer Business Plan.26. More Insider Tips to Woo Investors.27. Find Yourself an Angel.28. Hire a Virtual Chief Financial Officer.29. Choose the Right Bank.30. Create a Sensitivity Analysis.31. Find a Good Accountant.32. Work with an Enrolled Agent to Do Your Taxes.33. Find a Strategic Partner to Invest in Your Company.34. Even Out Your Cash Flow.35. Consider Buying a Franchise.36. Franchise Your Business Concept.37. Barter for Goods and Services.38. Seek Vendor Financing.39. EB-5 Visas for Foreign Investors.40. Invest in Yourself by Tapping Your 401(k).41. Apply for a Government-Backed Bank Loan.42. Invoice Bimonthly and Add an Overhead Charge.43. Ask for a Deposit.44. Lock Your Supply Cabinet.45. Set Up a Retirement Plan.46. Establish an Employee Stock Ownership Plan (ESOP).47. Find a Good Independent Insurance Broker.<

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저자(글) Jane Applegate

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JANE APPLEGATE is one of the nation's most respected business journalists and an award-winning writer and producer. A successful small business owner in her own right, she is the CEO of The Applegate Group, a multimedia communications and production company that produces original small business content for clients, independent films, documentaries, promotional videos, and events.