Business Plans For Dummies

Paul Tiffany 지음

For Dummies 2011년 03월 10일 출간

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Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That-s why so many businesses never make it. In today-s competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you-re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success.Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps youRealistically determine where your business is and where you want to goCreate a detailed business plan and put it into action instead of in a drawerUse the plan to secure financingPrepare for opportunities avoid common pitfallsIn short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You-ll discover how to:Identify and approach potential financial backers, including venture capital firms, angels, bankers, and othersClarify and crystallize your company-s mission, vision, and valuesAnalyze your industry and your competitionIdentify your customers, including their needs, habits, purchase triggers, and decision-making processesObjectively analyze your company-s strengths and weaknessesAnalyze your financial situation in order to do realistic forecasts and budgetsRecognize trends and anticipate changes, both in the overall economy and in your industryPlan for growth, considering the product life cycle, new products, or new markets

목차

Introduction.Part I: Knowing Where You Want to Go.Chapter 1: Preparing to Do a Business Plan.Chapter 2: Understanding the Importance of a Business Plan.Chapter 3: Setting Off in the Right Direction.Chapter 4: Charting the Proper Course.Part II: Describing Your Marketplace.Chapter 5: Examining the Business Environment.Chapter 6: Slicing and Dicing Markets.Chapter 7: Getting Better Acquainted With Customers.Chapter 8: Checking Out Your Competition.Part III: Weighing Your Company&-s Prospects.Chapter 9: Assessing Where You Stand Today.Chapter 10: Making Money Doing What You Do Best.Chapter 11: Figuring Out the Financial Details.Chapter 12: Forecasting and Budgeting.Part IV: Looking to the Future.Chapter 13: Managing Uncertainty.Chapter 14: Thinking Strategically.Chapter 15: Growing Up and Growing Bigger.Part V: Putting Your Business Plan into Action.Chapter 16: Shaping Your Organization.Chapter 17: Leading the Way.Part VI: The Part of Tens.Chapter 18: Ten Signs That Your Business Plan Needs Refreshing.Chapter 19: Ten Questions to Ask about Your Plan.Chapter 20: Ten Business-Planning Never-Evers.Appendix: A Sample Business Plan.Index.

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저자(글) Paul Tiffany

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Paul Tiffany, PhD, is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania. Steven Peterson, PhD, is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School.