Becoming a Personal Trainer For Dummies

Melyssa St. Michael 지음

For Dummies 2011년 03월 08일 출간

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Want to turn your passion for fitness into a lucrative career? Each year, more than 5 million Americans use personal trainers to take their workouts to the next level-and this plain-English guide shows you how to get in on the action. Whether you want a part-time job at the gym or a full-time personal training business, you-ll find the practical, proven advice you need in this indispensable resource.Becoming a Personal Trainer For Dummies is for you if you want to become a certified personal trainer and start your own business-or if you-re a certified trainer looking to improve upon your existing practice. You get a thorough overview of what it takes to get certified and run a successful business, complete with expert tips that help you:Find your training nicheStudy for and pass certification examsAttract, keep, and motivate clientsInterview, hire, and manage employeesUpdate your training skillsExpand your servicesThis user-friendly guide offers unique coverage of personal trainer certification programs, including tips on selecting the right program and meeting the requirements. You-ll see how to develop your training identity as well as practice invaluable skills that will make you a great personal trainer. You also receive savvy guidance in:Choosing the best fitness equipmentCreating a business plan, a record-keeping system, and a marketing campaignPerforming fitness assessmentsDeveloping individualized exercise programsAdvancing your clients to the next fitness levelManaging legal issues and tax planningOffering additional services such as massage and nutrition consultationTraining clients with special needsComplete with ten great starter exercises and a valuable list of professional organizations and resources, Becoming a Personal Trainer For Dummies

Introduction.Part I: Shaping Up to Be a Personal Trainer.Chapter 1: Personal Training 101: Do You Have What It Takes?Chapter 2: Getting Certified.Chapter 3: Practicing Your Art.Chapter 4: Planning Your Start.Part II: Being a Successful Personal Trainer.Chapter 5: Creating Your Business Plan.Chapter 6: Setting Up Shop.Chapter 7: Developing Sound Business Practices.Chapter 8: Flexing Your Marketing Muscles.Chapter 9: Retaining Your Clientele.Part III: Putting the Personal into Personal Training.Chapter 10: Getting to Know You: Performing Initial Consultations.Chapter 11: The First Session: Performing the Fitness Assessment.Chapter 12: Before We Meet Again: Planning the Program.Chapter 13: The Second Session: Taking Your Client through the First Workout.Chapter 14: Teaching Your Beginning Client Beginning Exercises.Chapter 15: Taking Your Client to the Next Level.Part IV: Growing Your Personal Training Business.Chapter 16: Preparing for Growth: Automating and Documenting Your Workflow.Chapter 17: Hiring Additional Staff.Chapter 18: Building Your Business Culture.Part V: The Part of Tens.Chapter 19: Ten Great Ways to Expand Your Services.Chapter 20: Ten Essential Pieces of Equipment.Chapter 21: Ten Ways to Be the Best Personal Trainer You Can Be.Appendix: Resources.Index.

&"…This non-nonsense book covers every conceivable aspect of the personal-training industry…straightforward, informative and easy to read…&" (Muscle Fitness, March 2005)

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저자(글) Melyssa St. Michael

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Melyssa St. Michael: Melyssa St. Michael is a certified personal trainer and certified nutrition consultant. She was named one of the top 40 entrepreneurs under age 40 by Baltimore Magazine in 2001. Setting out to "raise the bar" in the personal-training industry, Melyssa founded her first personaltraining company in February 1995. She rapidly expanded her business into a thriving entity with over 2,000 clients, a 3,000-square-foot state-of-the-art personal-training/nutrition facility, and a staff of ten full-time trainers. Currently, Melyssa consults within the fitness industry and is a renowned fitness expert appearing on national news channels, including CNN, CBS, NBC, and ABC. She has been interviewed by such publications as the Los Angeles Times, U.S. News World Report, SHAPE, Muscle Fitness, and the Sunday Times (London).Linda Formichelli: Linda Formichelli is a freelance health and fitness writer who lives in Massachusetts with her writer husband and two cats. She is the co-author of The Renegade Writer: A Totally Unconventional Guide to Freelance Writing Success. She-s a karate enthusiast (okay, she-s a karate freak) who enjoys sipping port and reading weighty tomes (okay, it-s lemonade and Archie comics). Linda has an M.A. from U.C. Berkeley in a subject completely unrelated to writing.

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