The Idea Hunter

Andy Boynton 지음

Jossey-Bass 2011년 04월 04일 출간

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A different way of discovering and developing the best business ideasJack Welch once said, quot;Someone, somewhere has a better idea.quot; In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places.Shows how to expand your capacity to find and develop winning business ideasExplains why ideas are a critical asset for every manager and professional, not just for those who do quot;creativequot;Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professionalOffers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversationsThe book is filled with illustrative accounts of successful Idea Hunters and stories from thriving quot;ideaquot; companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.

목차

Preface:Why Hunt? xiIntroduction: Brilliance Not Required 1Already Out ere 3Ready to Unlearn 71 Know Your Gig 11The Discernment 13The Circle of Competence 17Gigs Matter 19The I&~D&~E&~A PrinciplesINTERESTED2 Be Interested, Not Just Interesting 25Curiosity at the Trading Post 28Learning Machines 29Your Brain Is Open 33DeBning Your Own Hunt 36IDEAWORK #1: SELLING THE BEST HOUR OF THE DAY TO YOURSELF 39DIVERSE3 Diversifying the Hunt 47The Color of Your Ideas 49WhenWeak Ties Are Strong 51Widening Your Intellectual Bandwidth 54Bridging DistantWorlds 58Ideas Are Everywhere 61IDEAWORK #2: THE I&-S AND T&-S 65EXERCISED4 Mastering the Habits of the Hunt 71The Practice of Ideas 73Begin with an Eye 75Observing at the Ritz 77Erecting a Personal Platform of Observation 80Write It Down 83Get It Moving 86Observe Yourself 88IDEAWORK #3: ASSEMBLING AN IDEA PORTFOLIO 91AGILE5 Idea Flow Is Critical 101The Case of the Guitar Strings 104Creating Idea Spaces at Pixar 106Finding the "Informal Bosses" 110Letting Ideas Percolate 112When It's Time to "Kill" Ideas 115IDEAWORK #4: READY, SET, LAUNCH 1216 Create Great Conversations 129"Continuers" and "Terminators" 132The Value of a Naive Question 136Preparing for the Big Conversation 138Epilogue: Thoreau and the I-D-E-A Assessment 143References 151Acknowledgments 161About the Authors 165Index 167

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저자(글) Andy Boynton

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Andy Boynton is the dean of the Carroll School of Management at Boston College. He was a professor of strategic leadership at IMD (International Institute for Management Development) in Lausanne, Switzerland, where he created and directed the school's highly-rated global Executive MBA program.Bill Fischer is a professor at IMD.He previously served as dean and president of the China-Europe International Business School, a joint venture of the European Union and Chinese government, inShanghai, China.William Bole is a journalist and a research fellow of the Winston Center for Leadership and Ethics at Boston College.