Disciplined Dreaming

Josh Linkner 지음

Jossey-Bass 2011년 01월 13일 출간

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A 5-part process that will transform your organization - or your career - into a non-stop creativity juggernautWe live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz - as well as hundreds of interviews with CEOs, entrepreneurs, and artists - into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplaceTurns the mystery of creativity into a simple-to-use processShows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processesOffers dozens of practical exercises, thought-starters, workouts to grow quot;creative muscles,quot; and case studiesDisciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.#8226; #4 New York Times Best Seller (Advice, How-To and Miscellaneous)#8226; #8am

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Preface ixIntroduction 11 The Case for Creativity 72 Disciplined Dreaming: Your System for Creativity 19STEP ONE Ask3 Defining the Creativity Challenge 414 Driving Curiosity and Awareness 59STEP TWO Prepare5 Gaining the Keys to a Creative Mind and Culture 816 Preparing Your Environment to Promote Creative Passion 109STEP THREE Discover7 Discovering the Ways of Creativity 125STEP FOUR Ignite8 Generating Creative Sparks 1439 Igniting the Sparks of Creativity: The Eight Most Powerful Techniques 163STEP FIVE Launch10 Bringing Your Ideas to Life: The Launch 185Epilogue: The Power of One 205Appendix A: The Top Six Creativity Myths (and Truths) 207Appendix B: Additional Warm-Up Exercises to Jump-Start Creativity 211Notes 213Acknowledgments 219About the Author 221Index 223

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#4 New York Times Best Seller (Advice, How-To and Miscellaneous) #8 New York Times Best Seller (Hardcover Business) #2 Wall Street Journal Best Seller (Hardcover Business) #9 Wall Street Journal Best Seller (Hardcover Nonfiction) #9 Washington Post Best Seller (Hardcover Nonfiction) #1 USA Today Best Seller (Money) #10 Entertainment Weekly Best Seller (Hardcover Nonfiction) #10 Publishers Weekly Bestseller (Hardcover Nonfiction)“In today&'s fiercely competitive global marketplace the most important resource any business has is the creative thinking of its people. In Disciplined Dreaming, Josh Linkner lays out a road map that will guide individuals, teams, and companies to higher levels of creativity. It is a journey that will lead to better ideas and breakthrough thinking&m-and those who take it will also have a lot of fun along the way.”&m-Bill Ford, executive chairman, Ford Motor Company“The creativity gap is real and it&'s getting worse. Josh Linkner challenges you to become a disruptive force for change, and I hope you will.”&m-Seth Godin, author, Linchpin and Purple Cow“Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential.”&m-Hon. Jennifer M. Granholm, governor, State of Michigan“At Zappos, one of our core values is to be adventurous, creative, and open-minded. Disciplined Dreaming can help spark your creative potential.”&m-Tony Hsieh, CEO, Zappos.com and author, Delivering Happiness“The world has changed dramatically, and we have now entered a new era o

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저자(글) Josh Linkner

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Josh Linkner is founder and chairman of ePrize, a dominant player in the promotions industry serving 74 of the top 100 brands. He is a four-time entrepreneur, venture capitalist, accomplished jazz musician, and highly sought-after keynote speaker. He has won several business, technology, and design awards, including the Ernst Young Entrepreneur of the Year Award, Crain's 40 under 40, Automation Alley's CEO of the Year, and the Detroit Executive of the Year.For more information, please visit www.joshlinkner.com