The Snowball Effect

Andy Bounds 지음

Capstone 2013년 02월 21일 출간

작품소개

책소개

The long-awaited follow-up to the international bestseller The Jelly EffectCommunication is supposed to cause something. That's the point of it. So, what do you want to achieve following your communication? Do you want someone to answer lsquo;yes'? Do you want to improve your relationships? Do you want people to understand exactly what you're talking about, first time? Whatever you want to achieve, you'll need decent communication to get there, and expert and bestselling author Andy Bounds shows us exactly how to nail our communication. Using the same conversational style that made The Jelly Effect so popular, The Snowball Effect is packed with short, rapid fire sections complete with visuals and special features to help us get serious results from our communication.The Snowball Effect explains how to:bull; Persuade people to say ldquo;yesrdquo; more quickly, more oftenbull; Enjoy your job more n- because you'll be calling the shots for a changebull; Remove the communication frustrations you feel all too oftenbull; Get more done, more quickly n- because you're getting people on your side faster (these techniques have saved people at least one month every year).

목차

Introduction xiSECTION A &n- BUILD YOUR COREThe cornerstone of successful communication 11 How to prepare communication that works 3SECTION B &n- GET MORE DONE MORE QUICKLYHow to save one month per year 15When you want to . . .2 Ensure people do what you want immediately 173 Find the time to communicate brilliantly 214 Impress senior audiences when you haven&'t much time 245 Ensure people remember your key messages 276 Quickly create presentations that work 307 Have better, quicker meetings and conference calls 388 Only attend the meetings you need to 419 Prepare for meetings in the right way 4510 Ensure meetings generate actions, not just discussion topics 4911 Run punchy, interesting and effective update meetings (or not have them) 5312 Get a quick response to an FYI email 5713 Empty your inbox 6114 See how much extra time you&'ve now got 65SECTION C &n- PERSUADE MORE PEOPLE TO SAY “YES”How to convince others to do what you want 67When you want to . . .15 Understand what really motivates people 6916 Say things that excite people 7117 Align your agenda to everyone else&'s 7418 Get an enthusiastic “yes” very quickly 7719 Prove you&'re someone&'s best option 8020 Make a sale 8421 Write a winning proposal or sales presentation 9222 Stand out from the crowd 9923 Cause long-term change, not a short-term blip 10324 Use the best communication channel to get a quick “yes” 10625 Create titles that instantly grab people 11026 Write eye-catching introductions 11327 Use analogies to make your point 11728 Structure your communications so they&'re more persuasive 12129 Pass an exam 12330 Get a job interview 129SECT

작가정보

저자(글) Andy Bounds