Creative Genius

Peter Fisk 지음

Capstone 2011년 05월 12일 출간

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Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create.Could yoube the Leonardo da Vinci of our times?Most ideas are incremental, quickly copied and suffocated by conventions. quot;Future backquot; thinking starts with stretching possibilities then makes them a reality quot;now forwardquot;. The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules.From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen.Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies.Creative Genius is quot;the best and lastquot; in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

목차

Future back.1 Leonardo da VinciInspired by his relentless curiosity and perspective, what are the creative talents that enable you to think differently, better and deeper, to create a better future?2 Time and spaceExploring the future world, through time travel and whitespaces to find the best opportunities … with the spaceships and stardust of Virgin Galactic.3 Creative mindsNew thinking for work and life, where ideas are the new currency of success … as demonstrated by Nintendo's ultimate game designer, Shigeru Miyamoto.4 World changingSeismic shifts that are transforming your markets, invisible but with immense implications … like the new vision for India of Aravind Eye Care.5 WhitespacesWomen and the elderly, genetics and water, networks and 50 billion devices … the big opportunities that demand the creative animation of Pixar.6 Future backStart with the impossible, then work out how to make it possible with more dramatic results … like Nobel prize-winning entrepreneur Muhammad Yunus.7 CreativityThe extraordinary power of ideas, inspired by jesters and sages to make new connections and possibilities … with the elegance of Donna Karan.8 DesignThe fusion of function and form to give new ideas structure and style … learning from the 'tae kuk' of the new technology star, Samsung.9 InnovationMaking the best ideas happen successfully, and ultimately make life better for people … with sand dune-running, cyclone-powered James Dyson.10 Creative geniusWelcome to 'the Genius Lab', where inspiration meets perspiration, and how this book can help … plus the reality distortion field of Steve Jobs.The ideas factory.11 Getting startedThe 'fuzzy front-end' of problems and opportunities, dreams an

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저자(글) Peter Fisk

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Peter Fisk (Middlesex, UK) is an experienced strategist and marketer who has spent many years working with companies such as American Express, British Airways, Coca-Cola, and Microsoft. He is an inspiring and popular speaker on marketing subjects.