The Firm of the Future

Paul Dunn 지음

Wiley 2012년 06월 12일 출간

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책소개

Provides accountants in small and medium sized firms the tool to expand services beyond attest and compliance functions. Shows how to transition to other professional services that clients value. Provides a pro-forma business plan for mapping a three to five year plan for the transition to a successful practice. Positions consulting as an extension to traditional services, not just an alternative. Includes many real world examples of accountants who have made a successful transition to new services, discussing the challenges and the results achieved. Focuses on quality of life issues and how to get there.

목차

Foreword.Preface.Acknowledgments.About the Authors.How to Read This Book.1 Introduction.2 A Flawed Theory.&"Analyzing&" the Predominant Practice Equation.Summary and Conclusions.3 A Paradigm Worthy of a Proud Profession.Why Are Professionals Successful?Cognitive Dissonance.Why Are We in Business?Study Success: It Leaves Clues.What Business Are You In?Where Do Profits Come From?Summary and Conclusions.4 Intellectual Capital: The Chief Source of Wealth.The Physical Fallacy.The Scarcest Resource of All.The Three Types of IC.Is All This Stuff Good?Summary and Conclusions.5 Human Capital: Your People Are Not Assets, They Are Volunteers.Becoming a Lightning Rod for Talent.Retaining Your Firm&-s Human Capital.The Importance of Continuing Professional Education.Rewarding Your Firm&-s Human Capital Investors.When Human Capital Turns Negative.Summary and Conclusions.6 Structural Capital: If Only We Knew What We Know.Leveraging IC and Creating the World&-s Second Largest Currency.Converting Tacit to Explicit Knowledge.Knowledge Lessons from the U.S. Army.Summary and Conclusions.7 Social Capital: Man Is Not an Island.Is There an Accounting for Tastes?Leveraging the Social Capital in the Firm of the Future.Reputation, Brands, Referral Sources, and Networks.Suppliers and Vendors.Shareholders and Other External Stakeholders.Joint Venture Partners and Alliances.Professional Associations and Formal Affiliations.Firm Alumni.Consider Creating a University.Putting It All Together: The Concierge Service Model.Summary and Conclusions.8 You Are Your Customer List.What Do Customers Really Buy?The Value Proposition.Moments of Truth.What Is Beyond Total Quality Service?Is Being a Trusted Advisor Enough?From Zero Defects t

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저자(글) Paul Dunn

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PAUL DUNN continues to be at the forefront of management and marketing on a global basis. He formed The Results Corporation, a marketing organization, and from there Results Accountants- Systems (RAS) which focused on accountants in public practice, and founded the quot;Accountants- Boot Campquot; Process. He is in high demand for his marketing and speaking skills, working with major corporations worldwide.RON BAKER, CPA, is the founder of VeraSage Institute, a think tank dedicated to teaching Value Pricing to professionals around the world. He is a frequent speaker and a consultant to professional service firms on implementing Total Quality Service and Value Pricing. He is also author of the bestselling marketing book written specifically for the professions, The Professional-s Guide to Value Pricing, Fourth Edition.