The Maverick and His Machine

Kevin Maney 지음

Wiley 2003년 05월 26일 출간

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The first complete look at one of America's legendary business leadersThis groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's greatest business figures. Over the course of forty-two years, Thomas J. Watson took a failing business called The Computer-Tabulating-Recording Company and transformed it into IBM, the world's first and most famous high-tech company. The Maverick and His Machine is the first modern biography of this business titan. Maney secured exclusive access to hundreds of boxes of Watson's long-forgotten papers, and he has produced the only complete picture of Watson the man and Watson the legendary business leader. These uncovered documents reveal new information about how Watson bet the company in the 1920s on tabulating machines-the forerunners to computers-and how he daringly beat the Great Depression of the 1930s. The documents also lead to new insights concerning the controversy that has followed Watson: his suppos ed coll usion with Adolf Hitler's Nazi regime.Maney paints a vivid portrait of Watson, uncovers his motivations, and offers needed context on his mammoth role in the course of modern business history. Jim Collins, author of the bestsellers Good to Great and Built to Last, writes in the Foreword to Maney's book: quot;Leaders like Watson are like forces of nature-almost terrifying in their release of energy and unpredictable volatility, but underneath they still adhere to certain patterns and principles. The patterns and principles might be hard to see amidst the melee, but they are there nonetheless. It takes a gifted person of insight to highlight those patterns, and that is exactly what Kevin Maney does in this book.quot;The Maverick and His Machine also includes never-before-published photos of Watson from IBM's archives, showing Watson in greater detail than any book ever has before. Essential reading for every businesspers

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Foreword.Introduction.Prologue.Chapter 1. Maverick Kindling.Chapter 2. Lit by Flint.Chapter 3. A Mess Spelled.Chapter 4. Bringing Up Baby IBM.Chapter 5. Daring and Luck.Chapter 6. Friends, Heroes, Sycophants.Chapter 7. Enemies and Delusions.Chapter 8. King and Castle.Chapter 9. Watson the Second.Chapter 10. Watosn's War.Chapter 11. Old Man, New Electronic Age.Chapter 12. World Conquest.Chapter 13. The Maverick and His Humanity.Chapter 14. Generations After.Selected Bibliography.Notes.Index.&

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"...a rich and thorough portrait that goes right back to turn-of-the-century America..." (Business Voice, March 2003)The story of Watson's transformation of the disorganized, amorphous Computing-Tabulating-Recording Company into steamlined, world-famous IBM receives a spirited telling by Maney, a USA Today technology columnist. Access to previously unexplored records has provided juicy raw material, including letters and internal memos, to bring America's first celebrity CEO to life in this wart-sand-all biography: Watson (1874-1956) saw the strategic value of corporate culture early and was protective of what he buiForecast: Maney's book should hold great appeal not only for avid business readers but also for devotees of the vicissitudes of financial dynasties. That appeal will be supported by a 75,000-copy first printing and a $100,000 ad/promo budget. (Publishers Weekly, March 17, 2003)"...Maney has written a tim

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저자(글) Kevin Maney

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KEVIN MANEY is a nationally syndicated, award-winning USA Today technology columnist. He was voted best technology columnist by the business journalism publication TJFR. Marketing Computers magazine has, four times, named him one of the most influential technology columnists. He is also the author of the BusinessWeek bestseller Megamedia Shakeout, from Wiley. Maney lives in Clifton, Virginia, with his wife and two children.