Next Generation Wireless Applications

Paul Golding 지음

Wiley 2008년 04월 30일 출간

작품소개

책소개

quot;Cuts through the hype! Golding's compelling offers visionary, but practical insights. A quot;must havequot; reference treatment for all practitioners in the mobile innovation space.quot;-Jag Minhas, Telef#243;nica O2 EuropeSecond edition of this best-selling guide to Wireless Applications: fully revised, updated and with brand new material!In Next Generation Wireless Applications, Second Edition, the author establishes a picture of the entire mobile application ecosystem, and explains how it all fits together.This edition builds upon the successes of the first edition by offering an up-to-date holistic guide to mobile application development, including an assessment of the applicability of new mobile applications, and an exploration into the developments in a number of areas such as Web 2.0, 3G, Mobile TV, J2ME (Java 2 Micro Edition) and many more.Key features of this second edition include:New introductory chapters on trends in mobile application, and on becoming an Operator.Two new chapters on Mobile 2.0 and IMS and Mobilizing Media and TV.Extra material on convergence, Web 2.0, AJAX (Asynchronous JavaScript and XML), HSDPA (High Speed Downlink Packet Access) and MBMS (Multimedia Broadcast Multicast Service), WiMAX (Worldwide Interoperability for Microwave Access) and WiFi.Best practice on how to present to, sell to and work with operators.More insights, anecdotes and sidebars reflecting the author's extensive experience in the industry.Next Generation Wireless Applications will prove essential reading for professionals in mobile operator and mobile application developing companies, web developers, and developer community managers. Media companies, general managers, business analysts, students, business consultants, and Java developers will also find this book captivating.quot;If you want to understand the future of mobile applications and services, their potential impact and the growth opportu

목차

Acknowledgements.Preface.Abbreviations and Acronyms.1 Prelude &~ The Next Generation Experience.1.1 What is &-Next Generation&- Anyhow?1.2 The Mobile Mindset.1.3 The Future&-s Bright, the Future&-s Ubiquity.1.4 Our Multitasking Mobile Future.2 Introduction.2.1 What Does &-Next Generation&- Mean?2.2 What is a &-Wireless Application&-?2.3 A Concentric Networks Approach.2.3.1 Social Network.2.3.2 Device Network.2.3.3 Radio Frequency (RF &~ Wireless) Network.2.3.4 Internet Protocol (IP) Network.2.3.5 Content Network.2.4 Application Topologies.2.5 Physical Network Elements.3 Becoming an Operator 2.0.3.1 Introduction.3.2 What Applications Can I Sell?3.3 Where Does the Money Come From?3.4 Direct-to-Consumer (D2C) Retailing.3.4.1 Application Discovery.3.4.2 Application Distribution.3.4.3 Application Access.3.4.4 Charging Mechanism.3.5 Operator Retailing.3.6 Selling to Operators.3.6.1 Top Ten Selling Tips.3.6.2 Selling Apps to Operators &~ Operator Perspective.3.7 Which Applications Should an Operator Deploy?3.7.1 The Market Challenges.3.7.2 The User-Experience Focus.3.8 Interpreting User-Experience Trends into Applications.3.9 Wider Digital Trends Including Web 2.0.3.9.1 Web 2.0 and Mobile Web 2.0.3.9.2 Mobile Web 2.0 or Mobile 2.0?3.9.3 Content Trends.3.10 Harnessing the Trends.3.11 Conclusion.4 Introduction to Mobile Service Architectures and Paradigms.4.1 Possible Application Paradigms for Mobile Services.4.2 Modes of Mobile Interaction.4.3 Mapping the Interaction to the Network Model.4.4 Mobile Interaction in the Mobile Ecosystem.4.4.1 Social Network.4.4.2 Device Network.4.4.3 RF Network.4.4.4 IP Network.4.4.5 Content Network.4.4.6 Machine Network.4.5 Modes of Communication Across the Network Layers.4.

작가정보

저자(글) Paul Golding