Forces for Good

Leslie R. Crutchfield 지음

Jossey-Bass 2010년 05월 28일 출간

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An innovative guide to how great nonprofits achieve extraordinary social impact.What makes great nonprofits great? Authors Crutchfield and McLeod Grant searched for the answer over several years, employing a rigorous research methodology which derived from books on for-profits like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact-from Habitat for Humanity to the Heritage Foundation-and distilled six counterintuitive practices that these organizations use to change the world. This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors and volunteers.Leslie R. Crutchfield (Washington, D.C.) is a managing director of Ashoka and research grantee of the Aspen Institute. Heather McLeod Grant (Palo Alto, CA) is a nonprofit consultant and advisor to Duke University-s Center for the Advancement of Social Entrepreneurship and the Stanford Center for Social Innovation. Crutchfield and Grant were co-founding editors of Who Cares, a national magazine reaching 50,000 readers in circulation between 1993-2000.

목차

Foreword viiPreface xiAcknowledgments xiiiThe Authors xviiIntroduction 11 Forces for Good 112 Advocate and Serve 303 Make Markets Work 554 Inspire Evangelists 815 Nurture Nonprofit Networks 1046 Master the Art of Adaptation 1287 Share Leadership 1538 Sustaining Impact 1799 Putting It into Practice 207Appendix A: Research Methodology 225Appendix B: Field Experts 237Appendix C: Case Study ResearchGuidelines and Questions 241Appendix D: Key Stakeholders Interview List 245Appendix E: Organization Profiles 253Endnotes 285Additional Resources 295Index 303

출판사 서평

"This book goes beyond social businesses to delve into broader issues of poverty, offers an interesting alternative model for us to consider as we contemplate social action." (The Globe and Mail, 02/20/08)Voted Top Ten Book of the Year, 2007 --The EconomistRecipient of the Association of Fundraising Professionals Skystone Ryan Prize for Research, 2008Recipient of the Axiom Business Book Award in the Philanthropy/Charity /Nonprofit category, 2008 "Author with Valley roots help nonprofits partner with others in communities to share their missions." (Fresno Bee)"…the books strength is how well it translates business practices and philosophies." (Library Journal, Dec 15, 2007)"Cleverly chosen examples show how the best achieve their impact."& (The Economist, Saturday 8th December 2007)"These are important findings, and not just for NGOs: traditional for-profit companies could probably learn a thing or two"& (Economist.com, December 2007)"They found that one quality that makes great nonprofits great." (beth.typepad.com/blog, 10/30/2007)"FFG provides many more examples of stellar leadership at work…" (crosswalk.com, 10/30/2007)"Non profit organizations with budgets big and small can make a notable impact in their fields… The book, which was in its third printing before it was released Friday, identifies six practices. . ." (Washington Times, 10/29/2007)5-Star Review: " The book does not get bogged down in reams of data… rather is carried by stories told&-stories that are dramatic, heart warming . . ." (About.com, 10/22/2007)"FFG is significant because it really defines the new world we are living in." (Eric Swanson.blogspot, 10/22/2007)"Through extensive surveys and interviews, the authors develop six practices common to high-impact nonprofits: offering advocacy efforts and service, harnessing market forces and leveraging the pow

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저자(글) Leslie R. Crutchfield

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Leslie R. Crutchfield is a managing director of Ashoka: Innovators of the Public, a philanthropic adviser, and a research grantee of The Aspen Institute's Nonprofit Sector and Philanthropy Program. She serves on the board of the SEED Foundation and resides in the Washington, D.C., area.Heather McLeod Grant is an adviser to the Center for Social Innovation at Stanford University's Graduate School of Business and to leading nonprofits. She is a former McKinsey Company consultant, serves on the Advisory Board of Stanford Social Innovation Review, and resides in the San Francisco Bay Area.