Hypnotic Writing

Joe Vitale 지음

Wiley 2010년 06월 08일 출간

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Discover the secrets of written persuasion!quot;The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius.quot;-Joseph Sugarman, author of Triggersquot;I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible.quot;-David Garfinkel, author of Advertising Headlines That Make You Richquot;I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period.quot;-Bob Bly, copywriter and author of The Copywriter's Handbookquot;I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along.quot;-David Deutsch, author of Think Inside the Box, www.thinkinginside.comquot;Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three,

목차

Author&-s Warning.Acknowledgments.Introduction John Burton.1 It&-s Time to Awaken.2 Stop! Do This First.3 What Is Impossible?4 A Disclaimer.5 A Beginning.6 Agatha Christie Proves Hypnotic Writing Exists.7 My Secret to Hypnotic Writing.8 You Can&-t Even Bribe Me to Read a Lousy Letter!9 What Is Hypnotic Writing?10 Hypnotic Writing: A Case Study.11 The Great Intimacy Secret.12 What&-s More Important than Copy?13 Hypnotic Writing Controlled Study.14 How I Learned the Secret of Hypnotic Writing.15 What Is Hypnosis?16 Two Ways to Cause Action.17 What About Your Web Site?18 How Long Is Too Long?19 What Every Reader Wants to Know.20 The Hypnotic Power of Repetition.21 The Inner Game of Hypnotic Writing.22 Imitation Sugar Is Sweet, Too!23 How to Jump-Start the Muse.24 How to Nail Your Reader&-s Attention.25 How to Make Your Writing Walk, Talk, and Breathe.26 Give Me Some Meat!27 A Writing Lesson from the World&-s Greatest Hypnotist.28 Electrifying Tips for Creating Breakthrough Writing.29 A Case against Perfection.30 How to Persuade Readers to Your Side.31 Warp Speed Editing Secrets Worth Killing For.32 How to Make Your Writing Sexy.33 How People Think.34 How to Create Hypnotic Stories.35 How to Control the &"Command Center&" in Your Prospect&-s Mind.36 The One Hypnotic Command That Always Works.37 What I Learned from The Sea Wolf .38 Your Turning Point Message.39 What Everyone Will Always Read.40 Your Connotation Is Showing.41 What Are My Secrets for Writing Hypnotic Selling Stories?42 Hypnotic Blogging.43 Reminders as Triggers.44 How to Change Average Writing into Hypnotic Writing.45 30 Ways to Write a Hypnotic Headline.46 Hypnotic Openings.47 Hypnotic Quiz.48 My Three Biggest Secrets.49 How Much Is That Doggie in the Window?50 How to Change Perception.51 At Last!

출판사 서평

"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" (Professional Marketing, June 2007)

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저자(글) Joe Vitale

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Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called quot;the Buddha of the Internetquot; for his combination of spirituality and marketing acumen. His articles are widely read, and his professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large international businesses. His past books include There's a Customer Born Every Minute (Wiley) and the AMA Complete Guide to Small Business Advertising. Subscribe to his free newsletter at www.mrfire.com.