The Open Innovation Revolution

Stefan Lindegaard 지음

Wiley 2010년 05월 13일 출간

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Life is not exactly a bed of roses for most innovation leaders and intrapreneurs-those assertive, innovative, corporate risk-takers who passionately turn ideas into profitable products. They take on corporate sacred cows and face down challenges that would cause less driven and less talented people to quickly throw their hands down in defeat. They struggle daily to unleash entrepreneurial thinking while dealing with an army of people fiercely dedicated to maintaining the status quo.The question for business leaders is simple: How can innovation leaders and intrapreneurs freely operate in a corporation that wants to keep things the way they are? The answer is also simple#8230;Read The Open Innovation Revolution.This practical guide reveals that, without the right people to drive innovation processes, your odds of success shrink dramatically. And as open innovation becomes the norm, developing the right people skills-networking, communicating with stakeholders, building your personal brand and the ability to sell ideas-is essential for your innovation leaders and intrapreneurs.Starting with a foreword from world-changing innovator and bestselling author Guy Kawasaki, The Open Innovation Revolutionlooks closely at:Open innovation-the visionary model that more and more companies are adoptingInnovation leaders and intrapreneurs-and the essential elements that must be put in place for these people to thriveThe people-related roadblocks that can impede innovation and some ways these can be overcomeThe personal leadership skills you will need to develop as an innovation leader or intrapreneurWritten by innovation thought leader Stefan Lindegaard, The Open Innovation Revolutionhelps you know

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Foreword.Introduction.PART I The Essentials.Chapter 1 Why Open Innovation Matters.Challenges Abound.Key Chapter Takeaways.Chapter 2 What Open Innovation Looks Like.Benefits, Challenges, and Stumbling Blocks.The Essential Element of Trust.Key Chapter Takeaways.Chapter 3 How to Approach Open Innovation.Elements of an Open Innovation Culture.Key Chapter Takeaways.Chapter 4 First Things First.What Is Your Mandate for Open Innovation?The Innovation Strategy and Strategic Purposes.Stakeholder Analysis.Communication Strategy.Common Language.Be Innovative Rather than Strive to Become Innovative.Key Chapter Takeaways.Chapter 5 How to Identify and Develop the People Who Drive Open Innovation.Focus on People.Two Kinds of People Needed.Traits to Look for in Innovation Leaders and Intrapreneurs.Where to Look.Questions to Ask.Key Chapter Takeaways.Chapter 6 The Networked Innovation Culture.Why a Networking Culture Is Important.What a Networking Culture Looks Like.Virtual Tools.Face-to-Face Networking.Potential Roadblocks.Key Chapter Takeaways.PART II Roadblocks.Chapter 7 Why Top Executives Do Not Get Innovation, Much Less Open Innovation&-and What to Do About It.The Whys.How to Operate in This Environment.Key Chapter Takeaways.Chapter 8 Defeating the Corporate Antibodies.Detecting Antibodies.Some Solutions.Mastering Stakeholder Management.Key Chapter Takeaways.Chapter 9 Radical Innovation as a Roadblock.Choosing This Path.Key Chapter Takeaways.PART III Personal Leadership for Open Innovation.Chapter 10 Defining Success.Pathways to Success.Success Exercise.Key Chapter Takeaways.Chapter 11 Know Your Values.My Values.Classification of Strengths.What's Next?Key Chapter Takeaways.Chapter 12 Making Change Happe

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"In his new book, The Open Innovation Revolution: Essentials, Roadblocks and Leadership Skills, Lindegaard outlines 10 essential elements of an open innovation culture. What makes this list even more compelling than usual is that it comes not just from the mind of the author, but from some top-notch open innovation practitioners in Stefan's Linkedin group. I have only just begun to read The Open Innovation Revolution, but am already impressed with Stefan's thinking. He's not some ivory tower prognosticator, but a relentless networker who gets out there and develops relationships with key open innovation movers like Thoen and encourages discussion on his Linkedin group. In other words, Stefan's approach is very inclusive; by seeking out many voices, he has developed a deeper understanding of the emerging strategies and practices of open innovation than almost anyone else I know. If your company is thinking about implementing an open innovation strategy, then The Open Innovation Revolution is a must read." (Bob Morris, FirstFridayBookSynopsis, 6/15/10)

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저자(글) Stefan Lindegaard

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STEFAN LINDEGAARD is a speaker, network facilitator, and strategic advisor who helps companies on the topics of open innovation, intrapreneurship, and how to identify and develop the people who drive innovation. He has served as a strategic advisor and facilitator for innovation leaders and intrapreneurs from global companies such as Bang Olufsen, Danfoss, Grundfos, Lego, Novo Nordisk, and Novozymes. With open innovation, he delivers talks and sessions that help companies understand this new innovation discipline. With intrapreneurship, he helps companies design programs that identify and develop intrapreneurs as well as new ideas. His work in this field includes a pioneering business plan competition at the industrial giant, Danfoss. The program succeeded so well that it inspired other world-class companies, such as Hewlett-Packard and Novozymes, to undertake similar programs.Visit his blog at: www.15inno.com