Social Media 101

Chris Brogan 지음

Wiley 2010년 01월 29일 출간

작품소개

책소개

100 ways to tap into social media for a more profitable businessIn Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketingLooks at social media and the wider online universe from a strictly business perspectiveIf you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

목차

Acknowledgments.Introduction: Why in the World Should You Care?1. Above All Else&-People.2. What Social Media Does Best.3. Social Media Does Not Replace Marketing Strategy.4. Making Business Sense of Social Media.5. Social Media as Personal Power.6. Social Media for Your Career.7. Threading Some Trends Together.8. The Vital Importance of Your Network.9. Using Social Networking and Media Offline.10. Velocity, Flexibility, Economy.11. Snake Oil in Social Media.12. Who Cares?13. Participation: The Key to Social Media.14. Social Media Is a Set, Not a Part.15. Media Is a Mix&-Get Mixing.16. Social Media Starter Pack.17. Five Starter Moves for Introducing Social Media into Your Organization.18. Five Starter Moves: Should Blogging Go Next?19. Five Starter Moves: Audio and Video.20. Five Starter Moves: LinkedIn, Facebook, and Twitter.21. A Sample Social Media Toolkit.22. Social Media and Social Network Starting Points.23. What Friends and Seinfeld Teach You about Growing Your Audience.24. Twitter Revisited.25. Case Study: For Those Who Pea on Social Media.26. Basic Business Blogging Suggestions.27. A Sample Blogging Work Flow.28. If You Intend to Blog Seriously.29. Performance and Your Audience: Blogging Tips30. Some Tips to Fine-Tune Your Blog.31. How to Create Business from a Blog.32. 50 Blog Topics Marketers Could Write for Their Companies.33. Growing Your Audience: Some Basics.34. Be Effective in Meetings, and Use Social Media Tools.35. Programming for the Masses: Social Computing.36. Creatives and Your Secret Mission.37. Advice for Traditional and Local News Media.38. Social Networks Are Your Local Pubs.39. Facebook and the Social Graph: Who Benefits?40. The Value of Networks.41. Five Things to Do at a Social Networking Meetup.42. Delivering Content Value to Market Your Product.43. The Community

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저자(글) Chris Brogan

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Chris Brogan is a widely read blogger on the subject of social media and its impact on business communication. He is the cofounder of PodCamp, the international new media conference series focused on the use of social media to build business and personal relationships. Find him at chrisbrogan.com.