Twitter Marketing

Hollis Thomases 지음

Sybex 2009년 12월 30일 출간

작품소개

책소개

The complete guide to a successful Twitter marketing campaignTwitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNNThis step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterpriseThe detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategyExpert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaignThe in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis managementTwitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

목차

Part I Getting to Know Twitter.1 Understanding Twitter.2 Who's Using Twitter for What.3 Twitter, the Multi-Purpose Platform Why It Could be Right for Your Organization.Part II Month 1: Master Twitter Fundamentals.4 Week 1: Get on Twitter.5 Week 2: Find and Attract Followers.6 Week 3: Use Twitter Search and Other Tools to Improve Your Experience.7 Week 4: Tracking and Monitoring What Twitter Generates for You.Part III Month 2: Develop and Launch Your Strategic Plan.8 Week 5: Study Elements of a Successful Twitter Strategy.9 Week 6: Establish Goals and Get Corporate Buy In.10 Week 7: Get Your Brand Started on Twitter.11 Week 8: Monitor, Measure, and Valuate.Part IV Month 3: Maintain Your Twitter Presence.12 Week 9: Institutionalize Maintenance.13 Week 10: Prepare for Crisis Management.14 Week 11: Develop a Direct Response Promotion for Twitter.

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저자(글) Hollis Thomases

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Hollis Thomases, award-winning founder of Web Ad.vantage (www.webadvantage.net) and a leading expert in Internet marketing and social media, has helped Check Point Software, the Starlight Children's Foundation, Visit Baltimore, and others in the health, retail, nonprofit, and government sectors develop and implement successful social media and online marketing strategies. She authors a ClickZ column and is a frequent conference speaker and presenter at key industry events such as Search Engine Strategies, American Marketing Association, the Public Relations Society of America, and others. Follow Hollis's tweets at www.twitter.com/hollisthomases.