Getting Naked

Patrick M. Lencioni 지음

Jossey-Bass 2009년 12월 30일 출간

작품소개

책소개

Another extraordinary business fable from the New York Times bestselling author Patrick LencioniWritten in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.Offers a key resource for gaining competitive advantage in tough timesShows why the quality of vulnerability is so important in businessIncludes ideas for inspiring customer and client loyaltyWritten by the highly successful consultant and business writer Patrick LencioniThis new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

목차

Introduction viiThe FablePart One: Theory 3Part Two: Practice 17Part Three: Research 69Part Four: Testimony 119The ModelThe Origins of Getting Naked 195Naked Service Defined 197Shedding the Three Fears 201Broader Applications of Nakedness 214Acknowledgments 215 About the Author 219

출판사 서평

Author, speaker and management consultant Lencioni (The Three Signs of a Miserable Job) preaches a business model that may seem antithetical to many, which he calls "getting naked": being unafraid to show vulnerability, admit ignorance, and ask the dumb questions when dealing with clients. Lencioni's central argument is that by focusing on sales, rather than communication, consultants miss the key part of their job-consulting-and therefore lose out on valuable long-term client relationships. Presented mostly as a parable about a management consultant trying to reconcile two firms in a merger, Lencioni's latest is entertaining as well as informative, with a message that sticks (heavy-handed though it may be). Straightforward and widely applicable, Lencioni's advice should prove useful not only for business consultants, but anyone trying to build long-term client relationships. (Feb.)&(PublishersWeekly.com, February 22, 2010)

작가정보

저자(글) Patrick M. Lencioni

저자 :

저자 :

저자 :

저자 :

저자 :
저자 :
저자 :
Patrick Lencioni is a New York Times best-selling business author of eight books including The Five Dysfunctions of a Team and The Three Signs of a Miserable Job. As president and founder of The Table Group, Pat has consulted to CEOs and leadership teams in organizations ranging from Fortune 500 companies and start-ups to churches and non-profits. In addition to his books, Pat and his work have been featured in publications like Harvard Business Review, The Wall Street Journal, Fortune, BusinessWeek, and USA Today. To learn more about Patrick Lencioni and his other books and services#151;including his newsletter#151;please visit www.tablegroup.com.