The Responsibility Revolution

Jeffrey Hollender 지음

Jossey-Bass 2010년 01월 21일 출간

작품소개

책소개

How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be quot;less badquot; and embrace an ethos to be quot;all goodquot; From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand of household products and a pioneering quot;good company,quot; comes a one-of-a-kind book for leaders, entrepreneurs, and change agents everywhere. The Responsibility Revolution reveals the smartest ways for companies to build a better future-and hold themselves accountable for the results. Thousands of companies have pledged to act responsibly; very few have proven that they know how. This book will guide them. The Responsibility Revolution presents fresh ideas and actionable strategies to commit your company to a genuine socially and environmentally responsible business and culture, one that not only competes but wins on values.Points the way for innovators and influencers to generate trust by becoming transparent, elicit people's passion and creativity, turn customers into collaborators, transform critics into allies, rewrite the rules and reinvent businessShows how to build a socially and environmentally responsible yet genuinely good company and an authentic brandDrawing on groundbreaking interviews with real-world change leaders, Hollender and Breen present lessons and insights from the quot;good companyquot;' parts of big companies like IBM and eBay, trailblazers like Patagonia and Timberland, and emerging dynamos like Linden Lab and EtsyThe Responsibility Revolution equips people with the tactics, models, and mind-sets they need to compete in a world where consumers now demand that companies contribute to the greater good.

목차

Foreword (Peter Senge).Preface: The Responsibility Revolution: Our Manifesto.1 The Responsibility Revolution Takes Off.2 The Company Takes on a Mission: &"Doing Work That Matters&" Matters Now More Than Ever.3 Not a Company, But a Community: A Blueprint for Unleashing People's Potential.4 Make It Transparent: In a See-Through World, It Doesn't Pay to Be Opaque.5 Authentically Good: Building the Mission into Every Part of the Business.6 The Cooperative Company: Building Profits and Solving Problems Through Mass Collaboration.7 Beyond Responsibility: The Case for Corporate Consciousness.Epilogue.Notes.Acknowledgments.About the Authors.

출판사 서평

"While the book lays down the business case of sustainable and responsible companies succinctly, it also gives key pointers on the way leadership is set to change in the coming years. " &-CNBC.com, April 1, 2010"Hollender&-s access combined with Breen&-s reporting skills produce unusually detailed and thoughtful profiles." &-Inc. Magazine, April 2010"While outwardly your business is driven by your social mission, what happens inside your company is an expression of that mission as well. That means also focusing your passionate energy inward to create a fair and beneficial work environment for your employees. In his new book, The Responsibility Revolution, Hollender describes this principleas striving to be authentically good, by building the mission into every part of your business."&-Inc.com, March 31, 2010"Most companies understand that pursuing a laudable mission can amount to a land of rich opportunity. But to successfully travel the road to corporate responsibility, an enterprise must navigate around six daunting land mines…"&-HuffingtonPost.com, March 15, 2010"Entertaining and thought-provoking."&-JustMeans.com, March 15, 2010"In his new book, Jeffrey shows companies how to surpass sustainability and makes a clear case that going beyond sustainability is a competitive advantage."&-CauseCapitalism.com, March 15, 2010"Unlike many of its companions on the shelf in the business section, this book is a pleasure to read. Much of the over-used CSR jargon is absent, the authors have jettisoned &-bloodless buzzwords like &-corporate responsibility&- and &-accountability&- in the first steps of their revolution. The writing is vibrant, pointed, and succinct, m

작가정보

저자(글) Jeffrey Hollender