Nonprofit Guide to Going Green

Ted Hart 지음

Wiley 2009년 12월 09일 출간

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The definitive, practical, go-to resource guide on helping all charities become more quot;greenquot;Nonprofit Guide to Going Green is your comprehensive learning tool to guide nonprofits and NGOs towards becoming greener. A desktop reference for any charitable organization to become greener, this essential book gives your organization the support it needs to take proactive steps to protect the environment while fulfilling its mission.Timely and clearly written, with contributions from experts from around the globe, Nonprofit Guide to Going Green leads the way in helping charities in all countries meet this challenge.Helps nonprofits green their efforts and carbon footprint *Shows CEOs, presidents, deans, marketing officers, board members proactive steps they can take to protect the environment *Teaches how to do a self-audit and plan for a more environmentally sensitive future *Nonprofit Guide to Going Green delivers a timely and essential call to action for this new century. Can your organization afford not to quot;go green?quot;

목차

Introduction.Green Facts.About the Editors.Part I Green Management.Chapter 1 Raising Green By Being Green&~Charity Fundraising.What Is 'Green Fundraising' and Why Do It?Greening Your Annual Fund/Direct Mail Program.Greening Your Grant Writing.Greening Your Fundraising Events.Greening Your Major/Planned Gifts Program.Conclusion.Chapter 2 The Green Bottom Line.Your Budget, Before and After Greening.Looking for Opportunities to Improve: The Green Audit.Green Buildings.Lighting.Heating and Cooling.Saving Money by Saving Water.Transportation.Meetings and Events.Reduce, Reuse, Recycle.Human Capital.Green Cleaning.Green Insurance.Clean Energy.Carbon Offsets.Green Printing.Green Bank.Green Computing.Green Offices.Promotion and Publicity.Conclusion.Chapter 3 Developing a Green Management and Employee Plan.Overview.Phase One: Developing the Green Plan.Phase Two: Implementation of the Green Plan.Phase Three: Ongoing Management, Measurement,&and Improvement.Conclusion.Chapter 4 Creating Your Green Marketing and Communications Plan.Introduction.Green Marketing in the Corporate World.Green Marketing in the Environmental Movement.Greenwashing.Why Green Marketing and Communications Matter to Charities.Five Elements of Your Green Communications Plan.Outreach to Press.Thought Leadership.Partnerships.Online and Social Media.Taking Advantage of Opportunities.Communications and Public Policy.Whom to Talk to.Keeping Communications Open.Note of Caution: Public Officials.Case Study: Mother Jones Magazine.Case Study: Habitat for Humanity of Metro Denver.Introduction to the Appendixes.Chapter 5 Green Events.Yesterday and Today.Triple-Bottom-Line Event Planning.Seven Steps to Best Practices in Greening Events.Case Study.Conclusion.Chapter 6 Green

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저자(글) Ted Hart

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Ted Hart, ACFRE, is founder and CEO of the new international nonprofit environmental movement called GreenNonprofits (http://greennonprofits.org), dedicated to helping nonprofits and NGOs around the world to learn how to become part of the much needed global environmental solution. He is also considered one of the foremost experts in ePhilanthropy around the world, and is sought after internationally as an inspirational and practical speaker and consultant on topics related to nonprofit strategy both online and offline. (http://tedhart.com)Adrienne D. Capps, CFRE, has worked on the nonprofit sector as a fundraiser and marketer for her entire career. Over the past eleven years, she has raised nearly $20 million for a variety of causes, including at-risk youth, mental health, and higher education in Virginia, New York, and California.Matthew Bauer is the President of BetterWorld Telecom. As a social entrepreneur, Matt has worked to improve communities in the United States and abroad in both for-profit and nonprofit sectors over the past twenty years.