Applied Survey Methods

Jelke Bethlehem 지음

Wiley 2009년 05월 20일 출간

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A complete, hands-on guide to the use of statistical methods for obtaining reliable and practical survey researchApplied Survey Methods provides a comprehensive outline of the complete survey process, from design to publication. Filling a gap in the current literature, this one-of-a-kind book describes both the theory and practical applications of survey research with an emphasis on the statistical aspects of survey methods.The book begins with a brief historic overview of survey research methods followed by a discussion that details the needed first steps for carrying out a survey, including the definition of a target population, the selection of a sampling frame, and the outline of a questionnaire with several examples that include common errors to avoid in the wording of questions. Throughout the book, the author provides an accessible discussion on the methodological problems that are associated with the survey process, outlining real data and examples while also providing insight on the future of survey research. Chapter coverage explores the various aspects of the survey process and the accompanying numerical techniques, including:Simple and composite sampling designsEstimatorsData collection and editingThe quality of resultsThe non-response problemWeighting adjustments and methodsDisclosure controlThe final chapter addresses the growing popularity of Web surveys, and the associated methodological problems are discussed, including solutions to common pitfalls. Exercises are provided throughout with selected answers included at the end of the book, while a related Web site features additional solutions to exercises and a downloadable demo version of the Blaise system of computer-assisted interviewing. Access to the freely available SimSam software is also available on the related Web site and provides readers with the tools

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Preface.1. The Survey Process.1.1. About Surveys.1.2. A Survey, Step-by-Step.1.3. Some History of Survey Research.1.4. This Book.1.5. Samplonia.Exercises.2. Basic Concepts.2.1. The Survey Objectives.2.2. The Target Population.2.3. The Sampling Frame.2.4. Sampling.2.5. Estimation.Exercises.3. Questionnaire Design.3.1. The Questionnaire.3.2. Factual and Nonfactual Questions.3.3. The Question Text.3.4. Answer Types.3.5. Question Order.3.6. Questionnaire Testing.Exercises.4. Single Sampling Designs.4.1. Simple Random Sampling.4.2. Systematic Sampling.4.3. Unequal Probability Sampling.4.4. Systematic Sampling with Unequal Probabilities.Exercises.5. Composite Sampling Designs.5.1. Stratified Sampling.5.2. Cluster Sampling.5.3. Two-Stage Sampling.5.4. Two-Dimensional Sampling.Exercises.6. Estimators.6.1. Use of Auxiliary Information.6.2. A Descriptive Model.6.3. The Direct Estimator.6.4. The Ratio Estimator.6.5. The Regression Estimator.6.6. The Poststratification Estimator.Exercises.7. Data Collection.7.1. Traditional Data Collection.7.2. Computer-Assisted Interviewing.7.3. Mixed-Mode Data Collection.7.4. Electronic Questionnaires.7.5. Data Collection with Blaise.Exercises.8. The Quality of the Results.8.1. Errors in Surveys.8.2. Detection and Correction of Errors.8.3. Imputation Techniques.8.4. Data Editing Strategies.Exercises.9. The Nonresponse Problem.9.1. Nonresponse.9.2. Response Rates.9.3. Models for Nonresponse.9.4. Analysis of Nonresponse.9.5. Nonresponse Correction Techniques.Exercises.10. Weighting Adjustment.10.1. Introduction.10.2. Poststratification.10.3. Linear Weighting.10.4. Multiplicative Weighting.10.5. Calibration Estimation.10.6. Other Weighting Issues.10.7. Use of Propensity

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저자(글) Jelke Bethlehem

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Jelke Bethlehem, PhD, is Senior Advisor in the Department of Statistical Methods at Statistics Netherlands and Professor of Statistical Information Processing at the University of Amsterdam. Dr. Bethlehem's current research interests include Web surveys, computer-assisted survey information collection, graphical techniques in statistics, and user-friendly software for statistical analysis. He is coeditor of Computer Assisted Survey Information Collection, also published by Wiley.