CauseWired

Tom Watson 지음

Wiley 2008년 11월 24일 출간

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책소개

Now in paperback, an eye-opening guide to the massive societal impact of online social networksFor today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the quot;net nativequot; population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networksReveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causesFrom Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.

목차

About the Author.Foreword.Acknowledgments.Introduction.Chapter 1: Lost in the Flood: Wired Causes Rise.Chapter 2: Friending for Good: The Facebook Philanthropists.Chapter 3: Signing up to Fight Evil: The Network Acts.Chapter 4: Portfolios for Change: Peer-to-Peer Philanthropy.Chapter 5: Defi ned by Causes: The Public Lives of Millennials.Chapter 6: From the Bottom Up: "The Order Is Rapidly Fading".Chapter 7: Spare the Paperwork: The Quick Rise of Flash Causes.Chapter 8: Heralds of Change: Giving Goes Open Source.Chapter 9: Aspiration and Activism: Armies of Online Leaders.Chapter 10: Distributing the CauseWired Future.Websites.Further Reading.Notes.Index.

출판사 서평

&"In his timely book, CauseWired: Plugging In, Getting Involved, Changing the World (Wiley, 2008), Tom Watson tracks the growing trend of activists creatively using online media to generate new forms of involvement, support, and fundraising. Watson presents a series of case studies and anecdotes from his personal experience to analyze networked activism and provide a set of principles, as well as a few words of caution, for effective online organizing. All in all, the book provided a great read.&" (FliptheMedia.com, February 2009)"It's a fascinating read, not least because the principles he outlines for effective online organising are based on his own experiences. He has clearly identified the ways in which the network (Kiva.org) is making a difference, and given us a valuable primer in the ways in which those who want to change the world can make effective use of the tools and services now available." (BBCNews.com; 11/4/08)"Journalist Tom Watson explores where technology and social action meet in this new release. Coining the phrase "CauseWired", Watson describes a movement that's tapping the web in creative ways to generate interest in activism-from organizing to raising funds." (The Business Review; 1/9/09)"The campaign would not have happened if I hadn't read CauseWired. It is that simple. I think I knew everything I needed before the book, but CauseWired gave me something that I hadn't given it credit for in my earlier review: detailed, specific inspiration. The examples in that book gave me some confidence and momentum I would otherwise have lacked. If its effect on my life is the measure of a book's worth, then CauseWired ended up as the most valuable book I read in 2008." (additiverich.com, January 14, 2009)"Watson, veteran consultant, journalist, and entrepreneur, gives us CauseWired: Plugging In, Getting Involved, Changing the World, published last month by Wiley. It's

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저자(글) Tom Watson

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Tom Watson is a journalist, media critic, entrepreneur, and blogger with a twenty-five year professional career that includes the cofounding of two companies and several popular online publications, bylines in more thana dozen major newspapers and magazines, and a history of innovation in media technology and online communities.