The Big Book of Benefit Auctions

Jay R. Fiske 지음

Wiley 2009년 02월 04일 출간

작품소개

책소개

The Big Book of Benefit Auctions is the ultimate step-by-step handbook on how to plan and have a successful and effective auction. Auction committees will find it an invaluable reference as it provides all the tools they will need for complete auction planning and management. From setting the goal for the event, to organizing the committee, procuring auction items, building the audience, preparing the catalog and through auction night cashiering (check out) services, everything you will want to know about the auction process is readily at your fingertips in this resource guide. The book will not only contain important quot;how toquot; information, it will also explain why some decisions and activities are not only good practices, they are essential to having a well-run and efficient event. Also, the book will discuss important strategies for maximizing revenue at your event, and will cover common pitfalls and how to avoid them.

목차

About the Authors viiWhy This Book Was Written ixAcknowledgments xiA Brief Introduction to Successful Auctions xiiiPhase I &~ Pre-Event Planning 1Chapter 1 Pre-Planning Activities 3The Auction Steering Committee 4Defining the Purpose of Your Event 5Setting Financial and Attendance Goals 6Planning Your Budget 10Chapter 2 Establishing Auction Committees 15Auction Committee Co-Chairs 15Chapter 3 Getting to Work 39The First Committee Meeting 39The Mission Statement 42Establishing Committee Responsibilities 43Selecting the Date for the Event 43Identifying Potential Themes 45Selecting a Preferred Venue 45Establishing a Goal 48Creating a Budget 50Setting Future Committee Meetings 51Phase I &~ Conclusion 53Phase II &~ Event Planning and Organization 55Chapter 4 The Five-Year Plan 57Managing Change 60Chapter 5 Planning the Details of Your Event 63Determining the Elements of Your Goal 65Finalizing Your Date and Location 66Hiring the Experts 67Tools for Getting Organized&-Auction Software 71Holding the Kickoff Rally 74Chapter 6 Planning Your Silent and Live Auctions 77Effective Silent Auction Displays 77Effective Live Auction Promotion 80Chapter 7 Other Auction Activities 83Revenue Enhancers: Adding More to Your Bottom Line 83Handling Class Projects 99Summary for Revenue Enhancers 101Phase II &~ Conclusion 103Phase III &~ Procurement, Audience Development, and Event Preparation 105Chapter 8 Procurement 107Common Questions about Procurement 108The Procurement Form 112Once You&-ve Received the Commitment 115The Case for Consignments 117Chapter 9 Promoting Your Event 121Table Captain Process 121Audience Development 122Save-the-Date Cards 124Web Site 126E-mail 126Invitations 131Chapter 10 Event Preparation 137Planning Your Event Space 137<

출판사 서평

"The authors are auctioneering experts and event coordinators, and they have assembled this guide for general readers who need to plan and hold an effective and successful auction. This volume covers all of the steps needed to plan the event such as organizing a staff, setting goals, developing checklists and procurement forms." (Book News, May 2009)

작가정보

저자(글) Jay R. Fiske

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JAY R. FISKE is a nationally recognized charity auctioneer and regular speaker for many different types of organizations related to auction planning, consulting, and fundraising. He has been a regular contributor to many media publications such as Auctioneer magazine, Rotarian Magazine, and more. Jay regularly serves as a consultant on fundraising to national and local nonprofits.CORINNE A. FISKE is an event coordinator and auction consultant who also participates in teaching at Northwest Benefit Auctions' workshops. She is the President and founder of The PoliteChild, a leading educational program for schools dedicated to developing excellent social skills in children of all ages.