Enough

John C. Bogle 지음

Wiley 2008년 11월 17일 출간

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John Bogle puts our obsession with financial success in perspectiveThroughout his legendary career, John C. Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he's seen how destructive an obsession with financial success can be. Now, with Enough., he puts this dilemma in perspective.Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, Enough. seeks, paraphrasing Kurt Vonnegut, quot;to poison our minds with a little humanity.quot; Page by page, Bogle thoughtfully considers what quot;enoughquot; actually means as it relates to money, business, and life.Reveals Bogle's unparalleled insights on money and what we should consider as the true treasures in our livesDetails the values we should emulate in our business and professional callingsContains thought-provoking life lessons regarding our individual roles in societyWritten in a straightforward and accessible style, this unique book examines what it truly means to have quot;enoughquot; in world increasingly focused on status and score-keeping.

목차

Introduction.MONEY.Chapter 1: Too Much Cost, Not Enough Value.Chapter 2: Too Much Speculation, Not Enough Investment.Chapter 3: Too Much Complexity, Not Enough Simplicity.BUSINESS.Chapter 4: Too Much Counting, Not Enough Trust.Chapter 5: Too Much Business Conduct, Not Enough Professional Conduct.Chapter 6: Too Much Salesmanship, Not Enough Stewardship.Chapter 7: Too Much Management, Not Enough Leadership.LIFE.Chapter 8: Too Much Focus on Things, Not Enough Focus on Commitment.Chapter 9: Too Many Twenty-First-Century Values, Not Enough Eighteenth-Century Values.Chapter 10: Too Much &"Success,&" Not Enough Character.WRAPPING UP: WHAT'S ENOUGH?What's Enough for Me? For You? For America?Afterword: A Personal Note About My Career.Acknowledgments.Notes.Index.

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"Enough" takes only a few hours to read, but the lessons will stick with you. It is chock-full of no-nonsense business nuggets, many of which I have passed on to my business students. I highly recommend this book. If you are an entrepreneur running your own small business or if you work in a large corporation, this book should be on your reading list." (The Asheville Citizen-Times)&"I highly recommend the book "Enough" by Vanguard's founder, Jack Bogle, who eloquently outlines many of the frustrations investors have.&" (USA Today)&"This small book is another home run. In it, Bogle ruminates on greed, excess and other moral failings that led to the current economic crisis. He calls for a return to "18th-century values" that somehow seem cutting edge. Among them: stewardship, integrity, leadership and character.&"(Liz Pulliam Weston, MSN Money)&"While Enough turns one man&-s amazing story of financial and personal success into a guidebook to a more satisfying life, it offers more than a memoir about a life well lived. &"Enough&" also presents a clear understanding of the fields of finance, money management and leadership that is tempered by wit and wisdom from across the ages that puts it all into perspective while leading the way forward for anyone willing to take Bogle&-s enlightened idealism to heart. &"(SmartBusiness)Vanguard Group founder Bogle expounds on the hidden costs of our current financial system (primarily driven by speculation and complexity) and suggests that a deeper understanding of what is truly &"enough&" will help foster more sustainable investing and better living. (Library Journal Best of 2008 Selection)&"Why don&-t people publish pamphlets any more. I&-m not talking about the slim-jims handed out at trade shows, but rabble-rousing, world-changing works like Common Sense and The Communist Manife

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저자(글) John C. Bogle

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John C. Bogle is founder of the Vanguard Mutual Fund Group and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four quot;Investment Giantsquot; of the twentieth century; in 2004, Time named him one of the world's 100 most powerful and influential people; and Institutional Investor presented him with its Lifetime Achievement Award. Enough., Bogle's seventh book, follows his 2007 bestseller The Little Book of Common Sense Investing (Wiley).