Edison on Innovation

Alan Axelrod 지음

Jossey-Bass 2008년 01월 07일 출간

작품소개

책소개

In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison-s "genius" to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of us believe that creativity, like genius, is something that just happens by chance or destiny, Edison-s life demonstrates that creativity of the very highest order can indeed be summoned up at will, and even reduced to a reliable working method and set of principles.

목차

Preface.Introduction.Lesson 1: Stop Thinking and Act Like a Genius.1. Life Story of a Middle American.2. Getting Your Hands Dirty.Lesson 2: Experiment with Everything.Lesson 3: Become a Boy of the Nineteenth Century.Lesson 4: Knowing.Lesson 5: See It.Lesson 6: Working Bottom Up.Lesson 7: Do the Thing Itself.Lesson 8: Cut and Try.Lesson 9: Know Properties, Not Theories.Lesson 10: Understand Hands-On: Touch Everything.Lesson 11: Miss No Detail.Lesson 12: Know What&-s Going on Inside.3. How to Use Everything.Lesson 13: Profi t from Disability.Lesson 14: Lose No Idea.Lesson 15: Be Exhaustive.Lesson 16: Appreciate Your Ignorance.Lesson 17: Sharpen Your Tools.Lesson 18: Embrace Problems.Lesson 19: Problems Are Directions.Lesson 20: The Limits of the Problem Approach.Lesson 21: Use Disaster.Lesson 22: &"No Experiments Are Useless&".Lesson 23: Fertile Failure.Lesson 24: Make Defects Their Own Remedy.4. Investing.Lesson 25: The Ideal Executive.Lesson 26: Insure the Permanency of an Investment.Lesson 27: Invest in Assets.Lesson 28: Start Small, Scale Up.Lesson 29: Build an Invention Factory.Lesson 30: Support the Shop.Lesson 31: Build on the Weakest Points.Lesson 32: Become a Collector.5. Entrepreneurship.Lesson 33: Take a Reverse Inventory.Lesson 34: Identify Markets.Lesson 35: Defi ne Yourself.Lesson 36: Innovate Without Inventing.Lesson 37: Inspire Confidence.Lesson 38: Take the Credit.Lesson 39: Be Legendary.Lesson 40: Invent Systems.Lesson 41: Think Bigger.Lesson 42: Let Research Lead.Lesson 43: Don&-t Stop Experimenting.Lesson 44: Invite Distraction.Lesson 45: Time It.Lesson 46: Imagine the Future.Lesson 47: Get Between.6. Creating Your Customers.Lesson 48: Get the News.Lesson 49: Give Praise to the Dissatisfi ed Customer.Lesson 50: E

출판사 서평

&"…an interesting take on creativity…&" (Velocity, March 2008)"Axelrod's book, 'Edison on Inovation: 102 Lessons in Creativity and Beyond,' casts Edison as a potential mentor for Americans who could use more wattage in the innovation department. Edison's greatness may not be duplicatable. Even so, his methods are easier to adopt than those of say Einstein. That kind of brain power is tricky to emulate." --The Detroit News, March 2008"In Edison on Innovation, writer Alan Axelrod picks out 102 lessons from the way Edison operated, told through lovely anecdotes drawn from Edison's life, such as his obsession with collecting all manner of materials so that his staff would have anything readily at hand that their experiments might require. The lessons are well known to those who read about innovation but the storytelling makes them vivid. Mr. Axelrod also does his best to give them a special twist, such as 'be skeptical but never cynical' or 'plan for spontaneity.'"--GlobeandMail.com, April 23, 2008

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저자(글) Alan Axelrod

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Alan Axelrod is the author of numerousbusiness and management books, includingEisenhower on Leadership and two BusinessWeek best sellers: Patton on Leadership and Elizabeth I, CEO. He is a popular speaker on leadership and has delivered speeches at venues as diverse as the Florida City and County Management Association in Orlando and the Excellence in Government Conference in Washington, D.C. He has been featured in Fortune, BusinessWeek, and Inc. and is a frequent guest on news programs.