Communication and Implementation

Jack J. Phillips 지음

Pfeiffer 2008년 04월 04일 출간

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책소개

Communication and ImplementationCommunication and Implementation is the sixth of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings.Communication and Implementation explores two important topics that are vital to the ROI Methodology--reporting results and sustaining the process. The authors show how to report results that will ensure that the audience has the information needed so that the improvement processes will be implemented successfully. The book explores the range of reporting methods, including face-to-face meetings, brief reports, one-page summaries, routine communication, mass-audience techniques, and electronic communications. The authors offer suggestions for determining the best methods to employ. In addition, Communication and Implementation contains information on how to keep the ROI process going for the long haul and how to make it a valued process for any organization.

목차

Acknowledgments from the Editors.Principles of the ROI Methodology.1. Reporting Results.The Importance of Communication.Principles of Communicating Results.Timely Communication.Targeted Communication.Effective Media Selection.Unbiased and Modest Communication.Consistent Communication.Testimonials from Respected Individuals.Communication Strategy Shaped by the Audience&-s Opinion of the Program Team.Analysis of the Need for Communication.Communication Planning.Communication Policies.Communication Plan for the Entire Program.Communication Plan for the Impact Study.Audience Selection.Preliminary Issues.Basis for Selecting the Audience.Development of the Information: The Impact Study.Executive Summary.Background Information.Objectives.Evaluation Strategy or Methodology.Data Collection and Analysis.Program Costs.Reaction and Planned Action.Learning and Confidence.Application and Implementation.Business Impact.Return on Investment.Intangible Measures.Barriers and Enablers.Conclusions and Recommendations.Report Development.Selection of Communication Media.Meetings.Staff Meetings.Manager Meetings.Best-Practice Meetings.Business Update Meetings.Progress Reports.Organizational Publications and Standard Communication Tools.E-Mail and Electronic Media.Brochures.Case Studies.A Case Example.Process of Communication.Providing Continual Feedback.Presenting Impact Study Data to Senior Management.Communicating with Executives and Sponsors.Strengthen the Relationship with Executives.Distribute Memos on Program Results.Ask Executives to Participate in Program Review.Analysis of Reactions to Communication.Creating a Macro-Level Scorecard.Advantages of a Macro-Level Scorecard.Example.Final Thoughts.2. Making the Transition to the ROI Methodology.Overcoming Resistance to the ROI Methodology

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저자(글) Jack J. Phillips

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Jack J. Phillips is chairman of the ROI Institute, Inc. A world-renowned expert on measurement and evaluation, Phillips provides consulting services to Fortune 500 companies and workshops for major conference providers throughout the world. Phillips is the author or editor of more than thirty books and more than one hundred articles. Wendi Friedman Tush is president of the Lexicomm Group, a strategic communications consulting company. The Lexicomm Group specializes in quot;thought leadershipquot; marketing and raises executive profiles, revitalizes corporate identities, changes hearts and minds, and provides crisis management for companies and their key executives. Tush has rebranded, repositioned, and created strategic communications and public relations campaigns for many CEOs and companies.The ROI Institute, Inc., is a benchmarking, research, and information sharing organization that provides consulting services, workshops, and certification in the ROI Methodology. Widely considered the leading authority on evaluation and measurement of learning and development in organizations, the ROI Institute conducts workshops and offers certification for thousands of practitioners through a variety of strategic partners.