Fired-Up Fundraising

Gail Perry 지음

Wiley 2007년 06월 15일 출간

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Praise forFired-Up FundraisingTurn Board Passion into Actionquot;Fired-Up Fundraising is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation and drudgery into passion and fun. Every CEO, development director, development consultant, and board chair needs to have and use this book.quot;-Charles F. (Chic) Dambach President and CEO, Alliance for Peacebuilding Former Senior Consultant, BoardSourcequot;A breakthrough! Fired-Up Fundraising takes the mystery out of engaging your board in the ongoing work of fundraising. In this well-organized little book, Gail Perry lays out a commonsense, four-step process that will fire up your board and help you meet your fundraising goals, year after year.quot;-Mal Warwick author of How to Write Successful Fundraising Lettersquot;Fired-Up Fundraising: Turn Board Passion into Action is by far the best book I have ever read on how to involve board members in the entire process of fundraising, from identifying prospects, cultivating them, and finally making 'the ask.' Just as important, it is an invaluable guide on how to select, enlist, train and especially inspire board members so they take ownership of their institutions. Every nonprofit CEO and development officer should read this book.quot;-Robert L. Gale President Emeritus, Association of Governing Boards of Universities and Colleges and founder of BoardSource (formerly known as the National Center for Nonprofit Boards)quot;This is the book for which EVERY nonprofit chief executive has been yearning since time immemorial. Every nonprofit needs money to survive and thrive, and every nonprofit has a board of trustees to help raise it, but few nonprofits come anywhere near using their boards to maximum benefit. Fired-Up Fundraising, a reader-friendly, realistic, and practical playbook written by a richly experienced, highly literate fundraiser turned consultant, takes readers by the hand and leads t

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Preface xvAcknowledgments xxiIntroduction xxiiiChapter 1 An Understandable Problem 1What Is Keeping Board Members Away from Fundraising? 1What Do Board Members Want, Anyway? 3The Best Dream Team Board Members 8The Right Roles for Board and Staf f 10Does the Board or the Staf f Do the Fundraising? 11The Reality of Board Members and Fundraising 14The Mistakes We Make with Our Board Members and Fundraising 15Mission Possible&m-A Better Way! 19Chapter 2 Passion-Driven Fundraising Step One: FOCUS on the Mission 23Creating Sustained Change: The Challenge 24Step One: Focus on the Mission to Inspire Board Members 28Emphasize Outcomes and Results instead of Process 30Give Board Members Substantive Work 32Create Meaningful Board Meetings 33Ways to Liven UpYour Board Meetings&m-and Your Board 36Let the Board Members Do the Talking 38Energize Meetings with Mission Moments 39Have Some Fun! 44Your Role in Gently Leading Your Board 46Chapter 3 Passion-Driven Fundraising Step Two: INSPIRE Your Board Members with a New Philosophy of Fundraising 49Fundraising Is Changing the World for the Better 49Board Members&' Myths and Problems with Fundraising 51Proud to Be a Fundraiser! 55Get Everybody on Your Bandwagon 57Get Your Board Busy Raising Friends 58Fundraising Need Not Be Scary: Deal with Their Fears Directly 59A Conversation about Discomfort with Fundraising 61Fear of Fundraising Exercise 63The Joy of Giving 65Why Do People Give? Lessons for Board Members 68Fundraising Is Full of Power 71The Power of Being a Volunteer 74Expect Abundance, Not Scarcity 77Chapter 4 Passion-Driven Fundraising Step Three: READY Your Board with the Right Tools and Skills 83Fundraising from the Donor&'s Point of View: What Donors W

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저자(글) Gail Perry

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Gail Perry is a noted fundraising consultant who helps organizations reconnect with the passion of their leadership, staff, and donors-inspiring action. With over twenty years and $100 million in fundraising success behind her, Gail now brings her Passion-Driven Fundraising approach to national audiences through training, speaking, and writing. Gail holds an MBA and a BA with honors in English from the University of North Carolina at Chapel Hill, where she was elected to Phi Beta Kappa. She is the founder and principal of Gail Perry Associates, based in Raleigh, North Carolina.