The Fundraising Feasibility Study

Martin L. Novom , CFRE 지음

Wiley 2007년 06월 15일 출간

작품소개

책소개

The Fundraising Feasibility StudyIt's Not About the Moneyquot;This in-depth and accessible collection of essays by fundraising experts goes a long way in demystifying the capital campaign feasibility study. . . . It is a must read for administrators and trustees of any charitable organization considering embarking on a capital campaign.quot;-John Bloom, Director-Advisory ServicesRSF Innovations in Social Financequot;At last, a book that tells all about a pre-campaign development planning study (aka feasibility study). From the role of the organization and its board to the role of the consultant and development staff, this book documents how readiness is the path to success . . . . If you've always wondered how conclusions are drawn, findings explained, and recommendations developed, read this book. It's all here.quot;-James M. Greenfield, ACFRE, FHP,author, Fund Raising: Evaluating and Managing the Fund Development Process and Fundraising Fundamentals and editor, The Nonprofit Handbook: Fund Raising, Third Editionquot;The Fundraising Feasibility Study provides fundamental information on one of the most important, if little understood, elements of successful fundraising. Written by a cadre of the most experienced and knowledgeable professionals in the field, it offers insights and useful information that will be valuable to practitioners and scholars alike.quot;-James P. Gelatt, PHD,Professor, Graduate School of Management TechnologyUniversity of Maryland University College

목차

About the Editor.About the Authors.Preface.Chapter 1 Stepping Up to the Challenge&-Philanthropic Program Effectiveness (Martin L. Novom, CFRE).Important Trends.An Increase in Requests for Charitable Contributions.Intensif ication of Public Scrutiny on the Nonprof it Sector.Greater Attention by Donors on Improving Fundraising Effectiveness.Increased Emphasis on Improving the Quality of Relationships with Donors.How Nonprof it Organizations Are Responding to These Trends.Increasing Philanthropic Program Budgets.Renewed Emphasis on Ethics and Ethical Behavior.Greater Focus on Strategic Thinking in Philanthropic Programs.Increasing Sophistication of Trustees and Staf f.Is This Enough?Paying Attention to Risk.Minimizing Risk and Maximizing Effectiveness.Chapter 2 Looking in the Mirror&-What Is a Precampaign Planning Study?(Elliot S. Oshry, CFRE).Introduction.Planning or Feasibility?Benefits of a Well-Crafted Study.Case for Support.Gift Table.Quality Control.Educational Organizations.Healthcare Organizations.Areas of Inquiry.Objectives and Deliverables.Process.Timing.When to Do a Study.Summary.Chapter 3 Standing at the Threshold&-It Takes More Than a Feasibility Study to Get Ready for a Capital Campaign (Betty Ann Copley Harris, FAHP).Introduction.Are You Ready to Undertake a Capital Campaign?Why Conduct a Study?Two Years before Starting a Campaign.One Year before the Campaign.Six Months before the Campaign.Form a Precampaign Planning Committee.You KnowYou&-re Ready When.What You Want from Your Feasibility Study.Elements of Campaign Success.Benefits of a Feasibility Study.Gaining Internal Consensus.Board Members Begin Thinking of Their Own Commitments.The Urgency of the Case for Support Is Validated.Top 10 Prospects Are Qualif ied.Cultivation Value.Donors Are Asked for Advice.T

출판사 서평

"If you want to learn as much as possible in one publication about precampaign feasibility studies, this is the book for you." (CharityChannel.com, 7/28/08)

작가정보

저자(글) Martin L. Novom

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Martin L. Novom, CFRE, editor and lead author, is the principal and founder of the Alexis de Tocqueville Institute, an advisory, educational, and research organization focusing on issues of charitable giving, volunteerism, and volunteer leadership. Mr. Novom has twenty years of professional experience in the nonprofit sector and twenty-six years' experience as a volunteer leader and trustee. He consults with clients throughout the United States and Canada and is active regionally, nationally, and internationally in the Association of Fundraising Professionals. He is a board member of AFP of Northern New England as well as its past president. He presents seminars and teaches extensively at AFP and other conferences.

저자(글) CFRE