Major Donors

Ted Hart 지음

Wiley 2006년 06월 22일 출간

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Boost Your Nonprofit's Success!Written by a sterling group of experts for their nonprofit peers, Major Donors: Finding Big Gifts in Your Database and Online supplies all types of nonprofit organizations with the best strategies for navigating the ever-changing world of fundraising on the Internet. Truly international in its examples, research, advice, and knowledge, this book is rich with avenues and ideas about approaching prospective givers--and generous with cross-cultural tips about conducting cultivation and solicitation in various countries.quot;At last, a practical book that helps us move our thinking in the critical future area of major gift fundraising. As one of the oldest techniques in the fundraiser's armory, we have sat for too long using the same frameworks and techniques; this book offers new thinking, new insights, and new approaches that will help fundraisers harness the potential of the growing band of high-net-worth individuals within their country and internationally. This book is packed with up-to-the-minute, practical information that will enhance existing major gift programs as much as it will help beginners get their head around where to start.quot;--Tony Elischer, Managing Director, THINK Consulting Solutionsquot;Institutional advancement is a deeply personal process that requires in-depth understanding of our supporters, to the degree to which specific aspects of our own priorities reflect our donors' personal aspirations and interests. Prospect research is indispensable to this process and to identifying possible supporters from thousands of possible donors--it would have been impossible for the University of Toronto campaign to have succeeded in the absence of our investment in prospect research.quot;--Dr. Jon S. Dellandrea, Pro-Vice-Chancellor, Development and External Affairs, University of Oxfordquot;Major Donors offers some of the best advice from some of the world's leading prospect researchers, and it wil

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Foreword.Introduction.Chapter 1. Prospecting for Major Gifts (Pamela Gignac and Ken Wyman).Introduction.Prospect Research: Background and Key Elements.Prospect Researchers and Fundraisers Together.Big Gifts and Major Gifts.Prospecting.Research Techniques and Information Sources.Where Do We Go from Here?Conclusion.Chapter 2. Knowledge Management, Data Mining, and Prospect Screening (Jeff Gignac and Chris Carnie).Introduction.Definitions.Knowledge Management.Introduction to Data Mining and Prospect Screening.Tracking Prospects.Conclusion.Chapter 3. Why Bill Gates May Not Be Your Best Prospect (Peter B. Wylie and David M. Lawson).Three Important Concepts: Ability, Attachment, and Affinity.How to Generate a List of High-Quality Prospects for Your Campaign.Chapter 4. Prospect Research Policy, Privacy, and Ethics (Stephen Lee and Susan Mullin)Policy, Ethics, and Prospect Research.Ethical and Professional Practice Considerations.Data Protection Regulation: The European Approach.Notification and Registration.Conformity with Data Protection Principles.Consent.Data Protection Regulation: The North American Approach.Applying Privacy Principles to Prospect Research.The Role of Professional Associations and Intermediary Bodies.Chapter 5. U.S. and Canadian Strategies (Pamela Gignac and Kristina Carlson).A Tale of Perspectives.Strategies for Research and Approach.Prospect Research Strategies.Sources.Case Study: Researching a Major Donor From Florida, From Canada.Privacy.Trends.Chapter 6. International Strategies&-Europe and Asia (Chris Carnie and Sarah Boodleman Tenney).Introduction.Europe.Finding European Prospects.Getting Over the Barriers.Europe: A Valued Friend.As For Asia.Getting the Basics Right.Specific Things to Know.Getting Over Barriers.Other Places to Look for Information.Conc

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저자(글) Ted Hart

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Ted Hart, ACFRE, ePMT, is an Internet and fundraising strategist with close to twenty years of experience in communications, fundraising, and nonprofit management. He is founder and President of the international ePhilanthropy Foundation.James M. Greenfield, ACFRE, FAHP, retired in February 2001, after completing forty years as a fundraising professional at five hospitals and three universities. He has written and edited eight books on fundraising management.Pamela M. Gignac, Vice President, JMG Solutions Inc., has developed an extensive background in fundraising and prospect research in the areas of donor development, capital campaigns, and major gifts from individuals, companies, and foundations, as well as annual campaigns, and special events.Christopher Carnie is the Chairman of The Factary Ltd (U.K.) and Managing Director of Factary Europe, specialists in providing tailor-made fundraising research for the not-for-profit sector.