Neuroeconomics

Paul W. Glimcher 지음

elsevier 2013년 08월 13일 출간

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책소개

Neuroeconomics is a young, interdisciplinary field dealing with the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. It studies how economic behavior can shape our understanding of the brain, and how neuroscientific discoveries can constrain and guide models of economics. Neuroeconomics studies decision making by using a combination of tools from neuroscience, economics and psychology to avoid the shortcoming that arise from a single perspective approach. Offering the necessary interdisciplinary approach, Neuroeconomics second edition presents research from neuroscience, psychology, and behavioral economics. Edited by two of the founders of the field, this edition once again offers a current and comprehensive review of the field. With chapters authored by all the major figures, this new edition will serve to advance understanding of the following as related to the human brain through？neoclassical economic approaches, behavioral economics, social decision making, valuation, and neural mechanism for choice.First edition was winner of the 2009 Prose award for Excellence in Social Science EconomicsRemains the first and only comprehensive overview of the emerging field of neuroeconomics All retained chapters will be fully revised, with 25% new chapters covering - neural representation of beliefs, multi-agent preferences, fairness norms, theory/practice of valuation, reinforcement learning, drift-diffusion and reference-dependent models, and expanded coverage of the basal gangliaProvides overview of the approaches to the understanding of human decision making from studies of the human brain, the behavior of economic systems, and human behavior, making the book broadly relevant for neuroscience, economics and psychologyEdited work with chapters authored by leaders in the field around the globe - the broadest, most expert coverage avai

목차

ForewordIntroductionSection 1: The Fundamental Tools of Neuroeconomics1. Basic Methods from Neoclassical Economics2. Experimental Economics and Experimental Game Theory3. Computational Models of Decision-Making from Psychology and Behavioral Economics4. Estimation and Testing of Computational Models5. Computational Neuroscience6. Experimental Methods in Cognitive Neuroscience7. The Economics of Non-Human PrimatesSection 2: Risk, Time, Social and Emotional Preferences8. Computation of value in simple choices9. Valuation for Risky and Uncertain Choices10. Valuation, Intertemporal Choice and Self Control11. Neuroeconomics of Social Preferences12. The Study of Emotion in Decision Making13. Valuation and Common Neural Currencies14. The pharmacology of economic and social decision-makingSection 3: Learning and Valuation15. Value Learning through Reinforcement: The Basics of Dopamine and RL16. Advanced Issues in Reinforcement Learning17. The Basal Ganglia, Reinforcement Learning and The Encoding of Value18. From Experienced Utility to Decision UtilitySection 4: The Neural Mechanisms for Choice19. Neural Mechanisms for Perceptual Decision-Making20. Value-based Decision-Making21. Multiple Systems for Valuation and Choice22. Integrating Benefits and Costs in Decision-Making23. Dynamic Neuronal Models of Choice24. Reference Dependent Values and NormalizationSection 5: Brain Circuitry of Social Valuation and Social Choice25. The Brain Circuity for Strategic Interactions26. The Brain Circuity for social decision-making in non-human primates27. Understanding Others: Brain Mechanisms of Theory of Mind and EmpathyEpilogue: Summary, Conclusions, and PrognosticationsAppendix: Using Prospect Theory

출판사 서평

"Neuroeconomics is a large, beautifully produced and ambitious book that aims to be to for this emerging field what Gazzaniga？？s The Cognitive Neurosciences is for the emerged one. It offers essays on the history of the discipline; reflections on whether (and what, and why) it offers anything of unique value to science; and reports of cutting-edge research in a number of areas including: the neural mechanisms of choice, valuation and social decision-making; the evolutionary origins of economic behavior; and the various ways of using neuroscience data to adjudicate between competing theories in behavioral economics."-Journal of Economic Psychology (Feb 2010) 'Neuroeconomics is a timely collection of papers by leading researchers from both sides of the border between economics and neuroscience. The papers reflect a high level of focused communication between scholars in fields that until recently studied decision-making at different levels using different methods, with little fruitful interaction. The book should be of interest to anyone who would like to know how a deeper understanding of process can enrich and refine economic theories of decision-making; to anyone who would like to know how economic theory can inform research in neuroscience; or simply to anyone who has ever wondered about the？mechanics of how decisions are made in the brain, and what it means about human nature.' - Vince Crawford, Distinguished Professor of Economics, University of California, San Diego, USA 'Neuroeconomics: Decision Making and the Brain is a landmark publication in the rapidly expanding field of neuroeconomics. The list of contributors is exceptional.？ The content is completely up to date and forward looking.？ For the foreseeable future, this will be the standard reference for newcomers and experienced researchers alike.' - David Laibson, Professor of Economics, Harvard University, USA 'Economists pride themselves of rigorous

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저자(글) Paul W. Glimcher