Loops The Seven Keys to Small Business Success

Mike Chaet , Stephen C. Lundin , Vince Moravek , Mary Chaet 지음

McGraw-Hill 2009년 08월 21일 출간

작품소개

책소개

Why do some small businesses succeed while others fail?

That is the question one young entrepreneur faces in this illuminating business parable for our times. Loops reveals the soul-searching story of Tony, a business student who doesn??t understand why he can??t quit school and work in the family business.

Then his professor surprises him with an unusual final exam?? a twelve-week, summer-long study of the small businesses in his local area. This simple real-world assignment opens Tony??s eyes to the most important lessons an entrepreneur can learn, such as how to:

Manage ??experience zones??

Build strong customer relations through ??vision moments??

Standardize key processes for employees

Innovate, improve, and maintain quality

Accomplish real results by ??closing the loops??



As you follow Tony??s journey, you??ll receive a week-by-week crash course on the seven essential loops for small business. You will learn how to distinguish yourself from the competition, improve your operations, and close the loops. Best of all, you??ll discover innovative ways to apply the loops concept to every challenge you face, with every endeavor, in any economy.

When you close the loops, you open the door??to limitless opportunities.

목차

Introduction Dedication

Section one: The Journey Begins
The Last Day of Class
An Unexpected Meeting
The Summer Plan
A Conversation with Dad

Section two: Loops
Loop one: Manage the Experience Zones
Loop two: Build a Great Culture with Vision Moments
Loop Three: A Support Group Keeps Fundamentals Fun
Loop Four: Standardize Every Major Process
Loop Five: Innovate Continuously
Loop Six: Live in the Real World
Loop Seven: Lead by Example

Section Three: A Surprise Loop
The Language of Loops
Final Thoughts

작가정보

저자(글) Mike Chaet

저자(글) Stephen C. Lundin

저자(글) Vince Moravek

저자(글) Mary Chaet