YouTube and Video Marketing

Greg Jarboe 지음

Sybex 2011년 10월 07일 출간

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Fully updated with new information, including the latest changes to YouTube!If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.Shows you how to successfully develop, implement, and measure a successful video marketing strategyWritten in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasksThoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and moreCovers optimization strategies, distribution techniques, community promotion tactics, and moreExplores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customizationShows you how to optimize video for YouTube and search engine visibilityGive your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

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Foreword xvIntroduction xviiChapter 1 A Short History of YouTube 1Life before YouTube&22005&~2006: Early Days&32007&~2008: Middle Years 102009&~2010: Coming of Age 20Chapter 2 Map Out Your Video Marketing Strategy 27Four Ps vs. Five Ws and an H&28What Types of Video Content Do They Watch?&42Where and When Do They Discover New Videos? 47When and Where Do They Share New Videos?&49Why Don&-t More New Videos Go Viral? 52How Do YouTube and Video Marketing Work?&57Chapter 3 Month 1: Make Videos Worth Watching 63Happy Tree #3,079&64Week 1: Get Ready to Shoot&65Week 2: Learn Video Production Basics&74Week 3: Get Advanced Video Production Tips&83Week 4: Evaluate Video Advertising Options&91Chapter 4 Month 2: Create Content Worth Sharing 103Learn the Lesson of "The Last Lecture" 104Week 1: Watch YouTube Award Winners&107Week 2: Explore Popular YouTube Videos&117Week 3: Examine Contagious Viral Ads 133Week 4: Observe Top Viral Videos&147Chapter 5 Month 3: Customize Your YouTube Channel 163Center vs. Circumference&164Week 1: Set Up a YouTube Channel&165Week 2: Become a YouTube Partner&174Week 3: Create a YouTube Brand Channel&184Week 4: Stream Live Content on YouTube&196Chapter 6 Month 4: Explore YouTube Alternatives 203The Northwest Passage 204Week 1: Explore Other Video Sites&205Week 2: Survey Video Hosting Services&213Week 3: Look at Online Video Platforms&222Week 4: Investigate Video Ad Networks 232Chapter 7 Month 5: Optimize Video for YouTube 239What Is Video Optimization?&240Week 1: Research Keywords . 241Week 2: Optimize Video Watch Pages&249Week 3: Optimize Your Brand Channel&258Week 4: Optimize Video for the Web&267Chapt

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저자(글) Greg Jarboe

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Greg Jarboe is a YouTube guru and video marketing expert. He is President and cofounder of SEO-PR, an Internet marketing company that has produced award-winning results for such clients as the Christian Science Monitor, eHarlequin, MarketingSherpa, Parents magazine, SES Conference Expo, Southwest Airlines, and the Rutgers Center for Management Development. Greg is a frequent speaker at industry trade shows and is a regular contributor to Search Engine Watch. He teaches courses in several mini-MBA programs at Rutgers and is also a member of the Market Motive faculty. Greg was a contributor to Guy Kawasaki's recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions, and was profiled in Michael Miller's Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.